Our Story
The Story of El Güero Canelo
El Güero Canelo has been a part of the Tucson, Arizona community since October 20, 1993, when founder Daniel Contreras started selling carne asada from a humble stand. The Sonoran hot dog came after, because people kept asking for it.
What began as a small local business has grown into a Tucson destination for authentic Sonoran Mexican food, with three restaurant locations and a local meat market.
Thirty-some years, one standard.
- 1993
October 20, 1993
Daniel Contreras opens the first El Güero Canelo stand in Tucson, selling carne asada. The Sonoran hot dog came later, after enough people kept asking whether he sold them.
- 1998
S 12th Ave opens
The south side store, the original building.
- 2008
N Oracle Rd opens
The Oracle store, with the shaded patio and the solar roof.
- 2015
E 22nd St opens
The east side store opens its doors, under the pole sign with Daniel's face on it.
- 2018
James Beard Foundation award
El Güero Canelo is recognized by the James Beard Foundation.
- 2024
Pima County honors Daniel
The Board of Supervisors hands Daniel a proclamation for what the stand became.
- 2025
S 12th Ave, rebuilt
The new building, the glass upstairs, the rock out front and the tractor.
Our Mission
Our mission is to be a leading representative of authentic Sonoran food and culture in Tucson and beyond. Through teamwork, we are committed to serving our guests while upholding the quality, service, tradition, and continued growth that define El Güero Canelo.
Ready to Experience Authentic Sonoran Flavor?
Experience authentic Sonoran Mexican food in Tucson at El Güero Canelo, a local tradition since 1993. Enjoy Sonoran hot dogs, carne asada, tacos, burros, and more. Visit us or order online for pickup or delivery.
